Consumer Marketing Manager

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As our Consumer Marketing Manager based in our Broomfield, CO, you will utilize your skill set in marketing, project management, planning, execution, and reporting in this highly visible role. You are self-motivated, plan proactively, communicate effectively, and develop/maintain collaborative relationships. You will work cross-functionally to develop target audiences, positioning, voice, and segment specific messaging, while innovating best practices for the Consumer Marketing organization.

Candidates presenting the ability to strategize and project manage across a wide variety of consumer marketing channels will be strongly considered, especially those who have demonstrated experience working in Retail, E-Commerce, and/or Technology.

Primary Responsibilities:

  • Responsible for all retail and online merchandising
  • Manages all retail media buys and promotional messaging
  • Oversees all retail marketing campaign development and creative requests
  • Participates in overall advertising campaign creative strategy development process
  • Gathers retailer reporting and synthesizes it for use across the Sales, Marketing, and Product organizations
  • Manages interactive Field Sales training strategy and content development
  • Attends retailer meetings/trainings, staying current on all partner initiatives and growth opportunities
  • Partners cross-functionally to ensure optimal channel performance for Webroot and our retail partners

Desired Skills and Experience:

  • Bachelor's degree required
  • Exceptional oral and written communication skills
  • Keen interest in technology and security software
  • Excellent analytical and reporting abilities
  • Strong project management and organizational skills
  • Ability to work independently and as part of a team
  • Desire to participate in a start-up environment that is fast-paced, high-growth, and challenging
  • Ability to travel as needed

At Webroot, we do more than secure our customers' personal computers, mobile devices and networks. We also nurture our employees' most critical assets – their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that's making a statement. Webroot is a company in which you can invest yourself fully, knowing that you're not only protecting our customers around the world, but also that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer.

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Location

385 Interlocken Crescent, Broomfield, CO 80226

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