Business Analyst, Specialist

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The SEO Analyst – Content & Tech Ops Lead will be responsible for creating symmetry and leading standardized technical documentation training across development teams. The role will also support the SEO marketing initiatives by reviewing and analyzing the keyword, on site content, off site linking, competitive and traffic and rankings landscape and opportunities for Arrow.com. This  person will help standardize the practices for how we use SEO best practices for technical implementation to produce superior results for the website. We’re looking for someone who can supply context to deliverables requested by internal and external stakeholders, and education to business units.

This role will be new to the Arrow.com team therefore this person will work closely with various stakeholders to operationalize an ongoing, evergreen, operations process while also contributing to the success of the content production in organic search results. Must have an in-depth knowledge of keyword research, understand SEO copywriting and serve as a liaison between various departments, clients and contractors. 

This position is ideal for a highly organized individual who is interested in the opportunity to significantly impact the direction and revenue growth of our business.

 Scope of Responsibility:

Additional Copy Writing Responsibilities:

Skills / Qualifications:

  • Work with the content team to develop, update and maintain a content calendar that reflects the content roadmap to support the SEO strategic direction as laid out by the marketing team
  • Manage execution of calendar utilizing internal, external and vendor resources and ensure deadlines are met
  • Work with key stakeholders to ensure SEO vision and strategic direction is communicated to all development team members
  • Analyze data to inform the SEO strategy and provide business cases for pursuing SEO initiatives
  • Assist in management of SEO agency relationship
  • Act as liason between marketing and development teams for SEO related initiatives
  • Perform KW research to identify new opportunities for the arrow.com content
  • Stay abreast of industry and company news, with a keen eye for coordinating how this news surfaces to Arrow.com when relevant to SEO strategy
  • Stay abreast of SEO industry news – particularly as it relates to Google algorithm changes and Baidu
  • Review and proof copy on various digital assets or deliverables
  • Execute day-to-day aspects of digital content marketing with a strong emphasis on SEO value
  • Operationalize technical best practices and communication practices for SEO related development initiatives
  • Support Digital Marketing Team with regular project updates and reporting
  • Managing internal (brand and digital marketing services) and other external stakeholders as needed.
    • Write keyword rich copy for websites, landing pages, social posts, etc. where needed.
    • Participate in testing and implementation of various SEO techniques with respect to content
    • 2 – 4 years of B2B Marketing and/or Ecommerce experience specific to content marketing
    • At least 1 year of relatable SEO experience
    • Bachelors degree in Marketing or related field
    • Experience in keyword research and SEO copywriting
    • Experience in developing and managing web content
    • Solid analytical skills with web metrics, market research and sales data
    • Strong planning and organizational skills
    • Excellent teamwork skills including workflow organization, delegation and follow-through
    • Knowledge of CMS systems and past utilization preferred
    • Solid base of experience working in a digital team; comfortable familiarity with multiple digital media and fluency in top-level technical vocabulary
    • Capacity to be adaptable and flexible in a fast- paced continuously changing environment
    • Interest in and ability to understand the business environment
    • Demonstrated written and oral communication skills
    • Enthusiasm and dedication to the development of a professional services marketing career
    • Comfortable sourcing and working with data in different platforms, combing to analyze performance results
    • Understanding of current social platforms and actively participates in them
    • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
    • Ability to travel on occasion to support business activities or industry events
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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • SnowflakeDatabases
    • SQLiteDatabases
    • SitecoreCMS
    • SalesforceCRM
    • Movable InkEmail
    • Oracle EloquaLead Gen

Location

Our offices are approximately 15 miles south of Downtown Denver. Employees enjoy the easy access to the light rail station and I-25.

An Insider's view of Arrow Electronics, Inc.

What's something quirky about your company?

As a tech company, we showcase the use of tech all throughout our building. We hang art over the building made of various consumer electronics and we even have access to an Electronics Testing lab. My R&D team also loves to make fun code names for our projects, we recently launched Project Deathstar (announced as ArrowPlus powered by Freelancer)!

Stephen

Manager, Product Management and Engineering

What projects are you most excited about?

There is a big drive at Arrow to support tech entrepreneurs, so part of my job involves collaborating and working with local startups - you’d be amazed to see the new ideas coming out of Denver! I get to work closely with local incubators and accelerators, and also plan events and sessions for big events like Denver Start Up week.

Lia

Marketing Specialist

How has your career grown since starting at the company?

I first began my career at Arrow six years ago as a summer intern on the Customer Support team. The career growth I have achieved since has led me to my current role as Delivery Manager of Arrow.com. Through mentorship programs and working with a team that values trust while promoting curiosity, the experiencing has been nothing short of rewarding.

Kristen

Delivery Manager

How do your team's ideas influence the company's direction?

In today’s fast moving world my team is continually collaborating with the business to evolve our digital channels. Combining competitor insight, industry best practices and innovative capabilities we can react quickly to changing needs, design robust solutions, as well as developing innovations for future growth.

Michelle

Director, Technology & Planning

What’s the vibe like in the office?

Our office promotes an open and active vibe that inspires collaboration with your fellow coworkers. The overall environment supports our focus on driving innovation forward.

Taylor

Asset Specialist

What are Arrow Electronics, Inc. Perks + Benefits

Arrow Electronics, Inc. Benefits Overview

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. We want our employees to thrive physically, emotionally, financially, and socially. We offer various programs which help you build your wellbeing and health.

•Medical, Dental, Vision Insurance
•401k, With Matching Contributions
•Competitive Paid Time Off
•Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
•Short-Term/Long-Term Disability Insurance
•Parental Leave Options
•Employee Discount on Annual RTD Pass
•Talent Growth Opportunities
•Casual Work Environment

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
At Arrow, we embrace inclusion and diversity as catalysts for innovation and we are fully committed to equal opportunities for all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Free snacks and drinks
Onsite office parking
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

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