For the marketing professional with knowledge of cyber security or related technology and deep experience collaborating with and marketing to corporate partners and alliances this is a unique opportunity to make a major impact on business demand generation and revenue. In this newly created role you will utilize your project management strength and alliance marketing prowess to produce strategic and innovative marketing initiatives. As a highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements you will find our organization a strong fit as you continue to develop your marketing career. Join our team where you will be called upon to leverage your marketing skills and experience to establish Webroot as an industry leader in threat intelligence services.

As our Alliance Marketing Manager based in our corporate offices in Broomfield, Colorado you will be responsible for awareness and demand generation activities (PR, events, DM, eDM, webinars, etc.) as it relates to Webroot BrightCloud threat intelligence offerings. Additionally, you will work with our partners to build mutually beneficial marketing campaigns that identify and drive new business opportunities. Excellent analytical and communication skills (both written and verbal), with an ability to develop marketing content and reports that communicate program results, will quickly position you as a subject matter expert both internally and externally to our organization. Your proven history of marketing excellence and successful relationship building will round off the experience needed to succeed and grow in this challenging and rewarding role.

Your responsibilities will include the following:

• Understand and map buyer journey experience through awareness, online and demand generation
• Leverage thought leadership approaches with awareness and demand generation programs
• Develop and execute Account Based Marketing and Sales methods to target desired OEM partners
• Work closely with the Sales team to understand Sales Enablement needs including technical and business oriented collateral, buyer/stakeholder identification
• Manage marketing relationships with named OEM partners, and plan and help execute joint activities including PR, sales enablement, partner demand generation to end user prospects, case studies, and partner events
• Collaborate on activities across other members of the Webroot marketing team including; Product Marketing, Marcom, PR, Online, and Social Media
• Collaborate with the Webroot Account Management team to identify joint initiatives that showcase our technologies and solutions alongside our partners’ offerings

Desired Skills & Experience

• BA/BS degree preferred or an equivalent combination of education and experience
• 8+ years of experience in a B2B tech marketing role, with at least 3 years of experience in Alliance, OEM or Partner marketing
• Strong working knowledge of Alliance or OEM relationships, including experience working with business development and sales teams
• Experience developing turnkey demand generation and general marketing activity, with in-depth knowledge of all marketing media
• 20-30% travel is required