[ibimage==26985==Large==none==self==ibimage_align-center]
Datalogix, the 300-person advertising analytics company, yesterday announced an undisclosed Series C round from VC Jim Breyer of Breyer Capital, who will be joining Datalogix's Board of Directors.
This "significant investment" from Breyer will come in handy as the Westminster-based company scales to meet demand in the rapidly-changing advertising industry. In the fall, the 300-person company announced it would double the size of its headquarters to keep up with team growth (the employee base doubled between 2011 and 2013).
[ibimage==26986==Original==none==self==ibimage_align-right]Datalogix started off in 2001 in the offline transactional space, then moved to connecting digital media and offline purchasing data. Apparently the team has the right formula: their platform encompasses over $1 trillion in consumer spending and powers campaigns for more than 75 percent of online media companies. Even Breyer said in a press release Datalogix's way of "connecting advertising directly to in-store product sales is the Holy Grail for marketers."
Breyer is currently on the boards of Etsy, 21st Century Fox and Harvard Corporation and others and has invested in over 30 companies via Breyer Capital and Accel Partners (where he is also a partner). His reputation and expertise gained from big name investments like Facebook and Spotify will bring even more support to Datalogix and Colorado tech as a whole.
This backing from Breyer is just another example of Silicon Valley continuously investing in Colorado digital startups, just like Westly Group funded Simple Energy and Catamount Ventures supported PetroDE in the first quarter of this year.
