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With over 11 million downloads, Denver-based healthcare tech company iTriage is on its way to becoming a household name. In 2013, iTriage hosted more than 40 million sessions – which equates to helping someone with medical questions every second of every day.
Here are a few lessons can you learn from the over 100-person team behind the fast-growing healthcare app:
1. Partnerships allow you to reach overlooked users
Partnerships are essential to growth because they expose overlooked consumer pockets. By analyzing strengths and gaps in marketing, you can strategize about what userbase areas need the most attention. Continuing the same campaigns will inundate the same listener. Ideate to see how where growth needs to happen then get your wild ideas down on paper. Start to scale back from there and reach out to logical partners to reach these consumers.
iTriage has been able to develop national partnerships with significant staple organizations and companies, including a global airline, a leading retailer of nutritional supplements and a leader in home improvement products and furniture rentals, to further integrate the app’s usage by white labeling the app for their employees. Health companies are also utilizing the app,“We've partnered with Athena Health to link its network of approximately 40,000 healthcare providers with iTriage users who have turned to us for help with diagnoses and treatment,” said MacLean Guthrie, Director of PR.
Also, in conjunction with Consumer Reports, iTriage recently announced a partnership to make the ABIM Foundation’s “Choosing Wisely” initiative available to millions of iTriage consumers across the country. "Choosing Wisely" decision aids will be available on iTriage’s web and mobile platforms to help patients participate more effectively in their health care. “Choosing Wisely” programs encourage dialogue between physicians and patients to engage in order to reduce overuse of tests and procedures.
2. Structure your environment; don’t let the reigns slack to the ground
iTriage is structured so that each department has an obvious management design that keeps each five departments in sync and tasks in check, while maintaining a solid culture throughout the company. They do not let the title ‘startup’ trump logic. Now at 110 employees, the company now spans more than two floors. The startup has surpassed growth expectations – in both revenue and staffing - and will be hiring heavily for the rest of the year, particularly in mobile application development in iOS and Android.
3. Pursue incessant product progression
Even five years in, iTriage constantly innovates their product to adjust and mold to user. Every 10 weeks (five iterations) a train delivers a new PSI/Release.
Currently, in terms of mobile product developments, they are working on updates to improve the user experience and user interface and its appointment setting capabilities. According to Guthrie, “We have answered the questions ‘What might be wrong with me?’ and ‘Where should I go for treatment?’ and now we would like to answer the questions ‘Is this covered by my insurance?’ and ‘How much will it cost?’”.
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Come meet the iTriage team, celebrate their successes and get a feel for the company culture this Thursday at Built In Brews! It will be a Colorado-pride bash complete with beer from Wynkoop Brewery, pizza from the Denver Pizza Company and root beer floats from the Rocky Mountain Soda Company and Sweet Cow Ice Cream.
