Fertility predictor Kindara raises $370,000 to develop first hardware product

by Amina Elahi
November 21, 2013

[ibimage==24576==Medium==none==self==ibimage_align-right]

To help make sense of all the factors at play in the conceiving process, Kindara offers an app that lets women chart various physiological changes month to month. In a year and a half, the app has gotten over 200,000 downloads and been among the highest ranked free medical apps in the App Store. This week, the company announced a new $370,000 in funding from new and returning investors.

 

“We're using the money to further develop our prototype and expand our team,” said Kindara cofounder and CEO Will Sacks. “We're currently hiring a product manager and assembling a medical advisory board.”

 

According to a press release, the current round is not closed — in fact, Kindara hopes to raise another $380,000 by year’s end. If that happens, the company will introduce its first hardware product, a connected oral thermometer. Paired with the app, the thermometer will allow women to keep track of their daily temperature, changes in which can predict ovulation.

 

“The device will make it much easier for women to use our product and complete the user experience so women will no longer have to remember their morning temperatures,” Sacks said. “Coupled with our app we're giving women and their partners an effective, engaging and affordable path to pregnancy.”

 

Sacks and his team have a varied background. His co-founder, Kati Bicknell, is also his wife, and through trying to understand her fertility, the idea for Kindara was — excuse the pun — born. While staying true to the original idea, Sacks and company have let users direct Kindara’s evolution, a practice to which he attributes the app’s popularity.

 

“Our success has come from focusing on the product and listening to user feedback. We also use an agile development process which allows us to respond quickly,” Sacks said. “And the other key is to constantly measure engagement and make sure new features move the needle towards the results you're targeting.”

 

For these New York transplants, Boulder has become the ideal place to scale Kindara. From finding the right investors to becoming a part of the community, Sacks says he has found a lot of local support. And the setting doesn’t hurt, either. “The view of the flatirons as I walk to work puts a smile on my face every morning,” he said.

Jobs at Kindara

Colorado startup guides

LOCAL GUIDE
Best Companies to Work for in Denver & Boulder
LOCAL GUIDE
Coolest Tech Offices in Denver & Colorado Tech
LOCAL GUIDE
Best Perks at Colorado Tech Companies
LOCAL GUIDE
Women in Colorado Tech